PRIVACY POLICY


This Privacy Policy describes how Fortmale.com (the "Site" or "we") collects, uses and discloses your Personal Information when you visit or make a purchase on the Site.

Collection of personal information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and the information necessary to process your purchases. We may also collect additional information if you contact us for customer service. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information." Please see the list below to learn more about what personal information we collect and why.

Device Information

  • Examples of personal information collected: web browser version, IP address, time zone, cookie information, what sites or products you see, search terms, and how you interact with the Site. 
  • Purpose of the collection: to load the Site accurately for you and perform analysis on the use of the Site to optimize our Site. 
  • Collection Source: Collected automatically when you access our site using cookies, log files, web beacons, tags, or pixels [ADD OR SUBTRACT ANY OTHER TRACKING TECHNOLOGY USED] .  
  • Disclosure for commercial purposes: shared with our processor Shopify [ADD OTHER PROVIDERS WITH WHOM YOU SHARE THIS INFORMATION] .  

Order information

  • Examples of personal information collected: name, billing address, shipping address, payment information (including credit card numbers [INSERT ANY OTHER TYPE OF PAYMENT ACCEPTED] ), email address and telephone number.  
  • Purpose of collection: to provide you with products or services to fulfill our contract, process your payment information, arrange shipping and provide you with invoices and / or order confirmations, communicate with you, examine our orders for possible risks or fraud. and when it is in line with the preferences you have shared with us, provide you with information or advertising related to our products or services. 
  • Collection Source: Collected from you. 
  • Disclosure for Commercial Purposes: Shared with our processor Shopify [ADD OTHER SUPPLIERS WITH WHOM YOU SHARE THIS INFORMATION. FOR EXAMPLE, SALES CHANNELS, PAYMENT GATEWAYS, SHIPPING AND FULFILLMENT APPS] .  

Customer support information

  • Examples of personal information collected: [MODIFICATIONS TO THE ABOVE INFORMATION OR ADDITIONAL INFORMATION AS NECESSARY] 
  • Purpose of the collection: to provide customer support. 
  • Collection Source: Collected from you. 
  • Disclosure for commercial purposes: [ADD ANY SUPPLIERS USED TO PROVIDE CUSTOMER SUPPORT] 

[INSERT ANY OTHER INFORMATION YOU COLLECT: OFFLINE DATA, PURCHASED LISTS / MARKETING DATA]

[INSERT THE FOLLOWING SECTION IF AN AGE RESTRICTION IS REQUIRED]

Minors

The Site is not intended for persons under [INSERT AGE] . We do not knowingly collect personal information from children. If you are the parent or guardian and you believe that your child has provided us with personal information, please contact us at the address below to request deletion. 

Sharing personal information

We share your personal information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy . 
  • We may share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to protect our rights.
  • [INSERT INFORMATION ABOUT OTHER SERVICE PROVIDERS]

[INCLUDE THE FOLLOWING SECTION IF USING REMARKETING OR TARGETED ADVERTISING]

Behavioral advertising

As described above, we use your personal information to provide you with targeted marketing communications or advertisements that we think may be of interest to you. For example:

  • [INSERT IF APPLICABLE] We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your personal information here: https://policies.google.com/privacy?hl=en . You can also opt out of Google Analytics here: https://tools.google.com/ dlpage / gaoptout .   
  • [INSERT IF YOU USE A THIRD PARTY MARKETING APPLICATION THAT COLLECTS INFORMATION ABOUT THE BUYER'S ACTIVITY ON YOUR SITE] We share information about your use of the Site, your purchases, and your interaction with our advertisements on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners and, in some cases, through the use of cookies or other similar technologies (to which you may consent, depending on your location). 
  • [INSERT OTHER ADVERTISING SERVICES USED]

To learn more about how targeted advertising works, you can visit the Network Advertising Initiative (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work . 

You can choose not to receive targeted advertising:

[INCLUDES EXCLUSION LINKS FOR ANY SERVICE THAT IS USED. COMMON LINKS INCLUDE:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/ . 

Use of personal information

We use your personal information to provide you with our services, including: offering products for sale, processing payments, shipping and fulfilling your order, and keeping you updated on new products, services, and offers.

[INCLUDE THE FOLLOWING SECTION IF YOUR STORE IS LOCATED OR IF YOU HAVE CUSTOMERS IN EUROPE]

Base legal

In accordance with the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information under the following legal bases:

[INCLUDE EVERYTHING THAT APPLIES TO YOUR BUSINESS]

  • Your consent;
  • The performance of the contract between you and the Site;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • Perform a task performed in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to delete this information. For more information on your right to cancel, please see the "Your Rights" section below.

Automatic decision making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision making (including profiling), when that decision making has a legal effect on you or significantly affects you in another way.

We [/ NOT] participate in decision-making that has a legal or otherwise meaningful use of customer data fully automated.  

Our processor Shopify uses limited automated decision making to prevent fraud that has no significant or legal effect on you.

Services that include elements of automated decision making include:

  • Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a few hours.
  • Temporary Denylist of Credit Cards Associated with Denied IP Addresses. This denylist persists for a few days.

[INCLUDE THE FOLLOWING SECTION ONLY IF YOU SELL PERSONAL INFORMATION, AS DEFINED BY CALIFORNIA CONSUMER PRIVACY LAW]

Sale of personal information

Our site sells personal information, as defined by the California Consumer Privacy Act of 2018 ("CCPA").

[INSERT:

  • CATEGORIES OF INFORMATION SOLD;
  • INSTRUCTIONS ON HOW TO EXCLUDE THE SALE;
  • IF YOUR BUSINESS SELLS INFORMATION ON MINORS (UNDER THE AGE OF 16) AND IF YOU OBTAIN AFFIRMATIVE AUTHORIZATION;
  • IF YOU PROVIDE A FINANCIAL INCENTIVE NOT TO SELL INFORMATION, PROVIDE INFORMATION ABOUT WHAT THAT INCENTIVE IS.]

Your rights

[INCLUDE THE FOLLOWING SECTION IF YOUR STORE IS LOCATED OR IF YOU HAVE CUSTOMERS IN EUROPE]

GDPR

If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to transfer it to a new service, and to request that your Personal Information be corrected, updated or deleted. If you wish to exercise these rights, please contact us through the contact information below [OR ALTERNATIVE INSTRUCTIONS FOR SENDING REQUESTS FOR ACCESS, DELETE, CORRECTION AND PORTABILITY]. 

Your personal information will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR . 

[INCLUDE THE FOLLOWING SECTION IF YOUR BUSINESS IS SUBJECT TO THE CALIFORNIA CONSUMER PRIVACY LAW]

CCPA

If you are a California resident, you have the right to access the Personal Information we hold about you (also known as the 'Right to Know'), transfer it to a new service, and request that your Personal Information be corrected. , updated or deleted. If you wish to exercise these rights, please contact us through the contact information below [OR ALTERNATIVE INSTRUCTIONS FOR SENDING REQUESTS FOR ACCESS, DELETE, CORRECTION AND PORTABILITY] . 

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Cookies

A cookie is a small amount of information that is downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies improve your browsing experience by allowing the website to remember your actions and preferences (such as login and region selection). This means that you do not have to re-enter this information every time you return to the site or navigate from one page to another. Cookies also provide information on how people use the website, for example if it is the first time they visit it or if they visit it frequently.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies necessary for the operation of the store

Name Function
_from It is used in connection with administrator access.
_secure_session_id It is used in connection with browsing through a storefront.
car It is used in connection with the shopping cart.
cart_sig It is used in connection with payment.
cart_ts It is used in connection with payment.
checkout_token It is used in connection with payment.
secret It is used in connection with payment.
secure_customer_sig It is used in connection with the client login.
storefront_digest It is used in connection with the client login.
_shopify_u It is used to facilitate the updating of customer account information.

Reports and analysis

Name Function
_tracking_consent Tracking preferences.
_ landing page Landing page tracking
_orig_referrer Landing page tracking
_s Shopify Analytics.
_shopify_fs Shopify Analytics.
_shopify_s Shopify Analytics.
_shopify_sa_p Shopify analytics related to marketing and referrals.
_shopify_sa_t Shopify analytics related to marketing and referrals.
_shopify_y Shopify Analytics.
_and Shopify Analytics.

[INSERT OTHER COOKIES OR TRACKING TECHNOLOGIES THAT YOU USE]

How long a cookie remains on your computer or mobile device depends on whether it is a "persistent" or a "session" cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please note that deleting or blocking cookies may negatively affect your user experience and some parts of our website may no longer be fully accessible.

Most browsers accept cookies automatically, but you can choose whether or not to accept cookies through your browser controls, which are often found in the "Tools" or "Preferences" menu of your browser. For more information on how to modify your browser settings or how to block, manage or filter cookies, you can find it in your browser's help file or on sites such as www.allaboutcookies.org . 

Also, be aware that blocking cookies may not completely prevent how we share information with third parties, such as our advertising partners. To exercise your rights or opt out of receiving certain uses of your information from these parties, please follow the instructions in the "Behavioral Advertising" section above.

Do not crawl

Please note that because there is no consistent industry understanding of how to respond to "Do Not Track" signals, we do not change our data collection and use practices when we detect such a signal in your browser.

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes in our practices or for other operational, legal or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions or if you would like to make a complaint, please contact us by email at [email address] or by post using the details provided below:

Last update:  [DATE]

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the appropriate data protection authority. You can contact your local data protection authority or our supervisory authority here: [ADD CONTACT INFORMATION OR WEBSITE FOR THE DATA PROTECTION AUTHORITY IN YOUR JURISDICTION. FOR EXAMPLE: https://ico.org.uk/make-a-complaint/ ]